Two in three Australian households own their home. Almost no local advertising can tell you which two — so you pay for all three.
ABS 2021 Census, tenure type, Australia.
A letterbox drop lands in every box. A search ad shows to whoever typed the words. A lead marketplace sells the same enquiry to three of you, and none of them knows whether the person asking can approve the job. For a tradie, roughly a third of that spend goes to households that will have to ring the landlord — and that share is higher in exactly the inner suburbs where advertising costs most.
Ownership. Not income, not postcode, not "intent" — whether the person you're quoting can say yes. It is the single cheapest thing to know about a lead and the single hardest to buy, because the platforms that could target it have stopped, and the ones that can't never could.
It also varies more than people expect. Some suburbs are almost nine in ten owner-occupied, others well under half. See the counted figure for the suburbs you work in →
Doorstep is a neighbourhood app built for homeowners; that is who joins. Members tell us the suburb they live in. A business lists in the suburbs it serves and is shown to the members there — no targeting to configure, no audience to guess at. Reviews come only from members who live nearby, one each. Pick your state to see the suburb numbers →
Tell us where you work. You appear there and nowhere else.
Only members who live in or near your suburbs can review you, one each. A rating can't be bought.
No account, no dashboard. We build the listing for you; want a change, email us.
Message your customers for you. Sell you a better rating. Pull a review because you don't like it. Pass your details on. These were written down before the first business joined — not after a bad one.
Because the owner decides. Renovations, re-roofs, rewiring, new gardens and most repairs need the owner's money and the owner's yes. A renter has to ask the landlord, and often the answer is no or not now.
Facebook removed housing-related targeting including home-ownership status. Google can't verify it. Both let you target a suburb, but not who owns what inside it.
It's who the app is for — members join as homeowners or buyers and give us the suburb they live in. Businesses only ever see aggregate suburb counts, never a member's details.
Takes two minutes. No card, no contract, nothing to log in to.